Content, Experiences
& Innovation Fueled by
Strategy, Creative & Culture
Valerie is a creative agency and consultancy rewriting the rules of engagement for our clients and partners.
Are you ready to create and engage differently?
Strategic Minds
Whether executing a Campaign, activating a Consumer Experience, or driving Growth, Val develops Strategies to implement your vision effectively—and efficiently.
Creative Hearts
From Content Production to Campaign Development and Branding, Val transforms how brands show up in real life.
Rebellious Spirits
Through Consulting, Thought Leadership, and bespoke Inclusion Programming, Valerie translates culture to create deep resonance with target audiences.
The Story of Valerie
Are you ready to break ordinary rules to achieve extraordinary results? It's time to work differently.
Valerie was founded in 2023 by three ad agency veterans to overthrow predictable approaches to marketing. Our mission is to help business stakeholders see problems differently and embrace solutions that defy the status quo. We promise bold, innovative, and culturally resonant solutions that challenge conventions and drive real-world impact. Our brand strategies, content, and experiences ignite action, spark joy, and transform businesses.
Industries
Infrastructure
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Technology
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Energy
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Logistics
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Building & Architecture
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Featured Work
AFROGMAGES
JOHANNESBURG
THE SPORT & CULTURE EXPERIENCE
Footage courtesy of Tembisa TV
Consultancy
Bring your toughest challenges to activate best-in-industry solutions. From developing the strategic roadmap to overseeing your integrated teams, we help you navigate complexities and drive cohesion to grow your business and amplify your influence.
Consulting Services: Valerie offers custom approaches for innovation through Business Transformation, Strategic Direction, Cultural Fluency Translations, Trends Analysis, and Accelerated Go-to-Market Workshops.
Agency
Add real value to people's lives through integrated communications, content and experiences. We provide end-to-end creative services to ensure relevance and resonance for brands aiming to engage their target audience.
Creative Services: Valerie provides art direction, branded entertainment, campaign development, content creation, copywriting, design, editorial, experience design, scriptwriting, storyboarding, and web design.
Valerie's Leadership Team
Tracey Busch
Head of Strategy
Simeon Coker
Head of Creative
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Kai Deveraux Lawson
Head of Culture