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Honestly, creatively, Val gets it.


Valerie's leadership team has helped some of the biggest brands solve complex business, creative, and cultural challenges to increase their bottom line and engagement.

Kai Deveraux Lawson

Culture + Marketing Lead

Lauded as one of Media, Marketing & Tech's 50 "most Indispensable Behind The Scenes Stars" in 2022, Kai Deveraux Lawson is a thought leader, innovator, and advocate for truth-telling in marketing. Kai's career has uniquely evolved to cover multiple areas of expertise in the business from operational focused roles in project management, production and resource management, to a leader in inclusive strategy development. Her comprehensive understanding of the inner workings of the creative landscape has provided her with the ability to leverage resources effectively, ensuring maximum efficiency and productivity within her teams.

Simeon Coker

Creative + Production Lead

With almost 20 years of experience in Media and Advertising, Simeon has partnered with dozens of brand category leaders to bring celebrated creative campaigns, branded entertainment, and innovative solutions to consumers globally. From consulting independently to creatively driving a Pepsi co. portfolio for an agency, and building an internal agency, he has a proven track record of being a creative leader across specialties and sectors.

Tracey Busch

Strategy + Operations Lead

As a senior executive with a career spanning strategy and client service, Tracey has been integral in developing comprehensive strategies that drive growth for both clients and agency. She excels at assembling and leading diverse cross-functional teams, leveraging industry best practices in experience design and direct response to drive innovative solutions and campaigns that perform. She has a consistent track record for delivering better-than-great work for brands like American Express, Hyatt, TINCUP Whiskey, Cigna Healthcare and nearly everyone in between.

Together, we bring a rich portfolio of client experience derived from time spent at some of the top agencies, start-ups, and in-house teams.  The Valerie team has worked within fashion, finance, food & bev, and nearly everything in between.

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